How to Increase Your Clientele in Chicago
- Plant it forward
- on Dec 09, 2022
Whether you’re looking to open a new business or are already entrenched in the Windy City, you’ll want to snag the attention of your fellow city dwellers. One of the best ways to do this is by getting a jump on the competition with a few clever marketing techniques. This can be a challenge, especially when competing with other local businesses. But there are ways you can improve your marketing efforts to attract the customers you need including JetRank’s chicago ppc services.
Having a business listing on Yelp is a no-brainer. You should also make sure to include a few testimonials from satisfied clients. Consider offering a referral program to make sure you get the most bang for your buck. This is especially true if you’re a small business.
Attend Local Events
One of the best ways to promote your new endeavor is by attending local events. This will allow you to meet locals who will likely give you a second chance. In particular, you should be looking for opportunities to participate in the community shindigs of your new home.
While at it, take notes on the names of the city’s notable residents and companies. This will be a valuable source of information when you need to make key business decisions. Moreover, it’s an effective means of networking with like-minded colleagues.
Creating Locally Focused and Optimized Content
Creating locally focused and optimized content is essential to an online presence. However, there is more to it than just matching local keywords to blog posts. A digital marketing agency will develop custom content to improve keyword rankings and maintain a web presence.
Building Relationships With Local Media
Using local media to promote your business is a great way to keep your business top of mind for your customers. There are numerous ways to do this, some of which may be unconventional. However, they can be beneficial in many ways.
First, these outlets can help you advertise your business and provide you with high-quality videos and podcasts. Second, they can allow you to reach a wider audience and control the narrative of your story. And third, they can generate advertising revenue for you.
You can begin by reaching out to journalists at local newspapers. These journalists know credible sources and will be able to help you put out stories more quickly. You can also work together on ideas for articles, media services, and events. By establishing a relationship with a few media representatives, you can be assured that you’ll be the restaurant people visit for good food and ambiance.
Lastly, consider implementing a marketing strategy with multiple touchpoints. This way, you’ll be able to get the attention of potential customers who are unable to take your call. You can even use this approach to promote your own small business.